Why is GivingTuesday important? Last year in 2020 $2.47 billion in donations were given on GivingTuesday in the U.S. This was a 25% increase from 2019, and after Americans generously gave $503 million in online donations on May 5, 2020 during the #GivingTuesdayNow campaign that launched as an emergency response to the needs created by COVID-19. What is GivingTuesday and When is it? GivingTuesday is a global movement that encourages and inspires people to give and do good. Ac